Tag Archive: Science


Connecting Successes


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In challenge, success is based on others success.
The adage that two brains are better than one may explain why a lot of entrepreneurs and small business owners, create partnerships. However, it’s not just those brains that should work well together. Partners’ personalities need to get along too.

If you are a serial entrepreneur who’s launched many companies, making a number of partnerships in the long way, this could brought the learning of some priceless lessons when creating those partnerships.
Among the most helpful tips that they are to be discovered, a reliable one îs making sure that you get along with your business partner. It’s important to find someone who complements your skills, but don’t underestimate the importance liking one another.
Communication is another big part of a business relationship
There’s a great article from earlier this year about a long-lasting business partnership and communication is a theme that runs throughout.
You can learn many things about creating and maintaining partnerships during this past two decades. Although there are dozens of tips, here are five key lessons:

  • Partnership agreements: As I’ve mentioned in a previous post, a good thing to do is to have the right agreements in place. It’s important for business partners to have clear partnership agreements drafted by attorneys.
  • Clear expectations: I’ve also suggested to avoid the hard way thinking people, including business partners that can not predict the next step. I believe business partners should consistently set their expectations with each other.
  • Think about your clients: When evaluating a potential business partnership, I look at weaknesses. I also think about clients and what type of partnership would benefit them.
  • Mutually beneficial: It might sound obvious, but still should be noted. Partnerships should be mutually beneficial. In my experience, both sides need to gain something from the relationship for it to be worthwhile.
  • It’s ok to walk away: Like any relationship, a business partnership holds a great deal of promise. However, sometimes it doesn’t work out. That’s alright. Don’t stay in a business partnership if you believe it’s no longer viable. I’ve learned that it’s better to end the partnership and regroup than to force something that’s not working.

“For a better understanding to how to get started in achieving good partnerships, is taking in consideration the history in the early 1700s when workers gave way to machine operations and then the 1800s Henry Ford in mass production changed manufacturing forever, then came robotics, computers, lean manufacturing and the lean sigma. “

Each success is connected to get products out the door and now we got a connected understanding.


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The Latest News On Contemporary Developments in Business Strategy Practise

All sorts of organisations use the vocabulary of strategy. Compare these extracts from the statements of communications giants Nokia and Kingston University, a public institution based in London with 200.000 students.

“Nokia’s vision and mission believes in communicating, sharing, and in the awesome potential in connecting the 2 billion who do with 4 bilion who don’t. Connecting is about helping people to feel close to what matters.”

If we focus on people, and use technology to help people, than growth will follow. In a world where everyone can be connected, Nokia takes a human approach to technology.
Nokia’s priority is to be the most proffered partner to operators , retailers and enterprises. A strategy where customers remain our top priority.

In line with this priorities, Nokia ‘s business portfolio strategy focusses on five areas, with each have long-term objectives: create winning devices; embrace customer Internet services; deliver enterprise solutions; build scale in networks, expand professional services.
There are three strategic assets that Nokia will invest in and prioritize:

1. Brand and design

2. Costumer engagement and fulfilment

3. Technology and architecture.

“Kingston University’s mission is to promote participation in higher education, which it regards as a democratic entitlement; to strive for excellence in learning,teaching and research, to realise the creative potential and fire the imagination of all its members.”

The vision is to be comprehensive and to create by present possibilities, with a grander and more aspirational vision of the future.
The University’s goals are to provide all students equal opportunities to:

🔹Realise their learning ambitions;

🔹Create authority in research and professional practice for the benefit of individuals, society and economy

🔹Develop collaborative links with providers and stakeholders within the region, nationally and internationally;

🔹Manage and develop its human, physical and financial resource to achieve the best possible academic value and value for money.

“Strategy is part of every day language of work.”

Strategy vocabulary therefore is used in many different contexts for many different purposes.


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Latest News for Strategy Business Developments


A new branding around the initiative is to make it more visible to the organisations.

“To succeed with SEO you need trust.Trust is the core component of Google’s relevancy-oriented search. Without trust, you’re simply not relevant. “


Yet, building trust is a double-edged sword and somewhat of a catch-22. For newcomers, especially, gaining visibility without trust has become incredibly difficult.
However, without visibility, how are people supposed to garner those all-important shares and links to your content?

If someone can’t discover your products, how are they supposed to engage with it and like it enough to send it to their friends or share it on social media?

Clearly, in the beginning, the odds are stacked up against us. But there is a way forward. Trust is most certainly the pathway to Google’s heart, if there ever was such a thing. And by leveraging this understanding of trust, we can succeed with SEO to make money online, build passive income streams and build a successful business in the long term – as long as we play by Google’s many rules.
At the core of Google’s relevancy equation, trust itself is created through three fundamental pillars. Within those three pillars, there are more than 200 different factors that help to comprise the search giant’s core algorithms.

Once you understand these fundamental pillars, you can work on building up your trust across each of these areas. But before I launch into a discussion about that – and convey some of the strategies that will allow you to explode your presence by using the inherent power of search engine optimization -let me give you a bit of history.

You see, the reason why it’s so difficult to dominate Google’s search results is because the search engine has been scorned once too often. As Google’s search grew over the years and turned into the dominant player that it is today, people realized the importance of ranking high organically.
Clearly, the near-limitless amount of free traffic can send any business into the stratosphere. Everyone knows that, and because of it, everyone is drawn to it.Yet, over time, as people understood how the system worked, they began to take advantage of certain less-than-scrupulous strategies that allowed them to rank their content quickly at the top of Google’s search.

These weren’t the most relevant search results, which enraged Google. Because of that, Google knew things had to change. As an upshot, SEO has seen some dramatic upheavals in recent years at the behest of Google and its core mission to cultivate an internet to wield more inherent value for the global populous.

And while things have calmed down recently, the last five years has seen a massive overhaul in the way Google determines what the most relevant search result is.

A. SEO algorithm updates

Before you can really understand what it takes to rocket up Google’s Search Engine Results Pages (SERPs), you have to digest what’s changed. The reason? The changes are integral to the bigger picture and just what Google’s intentions are with the web. Google’s main aim is to deliver the most relevant search result in the quickest manner possible.

“Clearly, it’s perfected that. So much so that it digitally obliterated its competition, vastly skewing the major market share towards its powerful search, while making the company a household name in the process. “

The algorithm updates that have been put in play have gone by names like Panda, Penguin, and more recently, Hummingbird, amongst droves of others. These algorithm updates have been intended to improve the user experience, eliminate spam and scams, and to increase the overall relevancy of search. By understanding what’s changed, you can gain perspective into Google’s intentions on what it’s attempting to achieve. It desires content that helps to improve the lives of others, delivers value and that users want to engage with. Those are the most relevant search results.

That’s what Google is after. But for years, it got quite the opposite. It dealt with unscrupulous individuals attempting to “game” the system.

B. How to dominate SEO

In a book entitled SEO, Master Search Engine Optimization, I lay the groundwork for Google’s trust, which is represented by three fundamental pillars. These pillars are integral to Google’s relevancy equation, and if you fail to address each of these pillars of trust, you’ll find yourself floundering in a sea of competition, unable to gain the precious visibility that you’re after.

1. Age

Age is more than a number. Google relies on its relationship with you over time to judge just how much it can trust you. The longer it’s known about you and the more often it sees you creating high-quality content that delivers tremendous amounts of value, the more it’s going to trust you. Age also doesn’t rely on the date you first purchased your domain. Age refers to the indexed age, meaning when Google actually discovered your domain. If you buy a domain and leave it dormant for years, that won’t help you. You have to actually do something with it.

2. Authority

The second pillar of trust is authority. Google relies on other sites that it already trusts to determine what newcomers should be trusted. If you have a site with great content, and other websites that Google already trusts are linking to you organically, your trust will naturally increase over time.

“However, building authority is incredibly difficult at the outset.”


When you’re new, and you’re unable to get discovered at the top of Google’s SERPs, how are people supposed to find you and subsequently link to you? Unless you quite literally go viral, you have a steep uphill battle ahead of you, but authority is also incredibly important to your overall ability to rank.

3. Content

The third underlying component of trust is content. Your content plays a large role in your visibility on Google’s SERPs. Simply put, you can’t push out subpar content and expect to gain traction. Your content has to deliver enormous amounts of value if you’re serious about attaining the search giant’s attention. But it’s not just about one-off content. You need to regularly deliver great content on your site, the kind that people want to share and engage with. Without great content, you have nothing, and no matter what SEO strategy you employ, it will fail. No one will link to a site with poor content. Don’t waste your time by trying to cut corners or take shorcuts. Content is most certainly still king.

C. Five SEO strategies to help you rank

Beyond these three pillars of trust, there are more than 200 ranking factors that are involved in Google’s search. These ranking factors run the gamut from obvious to obscure. For example, one such ranking factor is just how long remains before your domain name expires.
The rationale is that domains that are registered for a short period – such as a year – are more likely fly-by-night sites. The longer the domain is registered for, the more likely it’s going to be to stick around. While this is a small relevancy signal, it just goes to show you some of the obscurity involved in ranking factors of Google’s algorithms.

Strategy 1 –

Market your content

One of the most important SEO strategies to use in 2017 is content marketing. At the heart of this strategy is high-quality content that delivers a tremendous amount of value.

This so-called “anchor content” is located on your website. However, it doesn’t end there. You need to market that content on authority sites such as Quora, Reddit, WiseLike, LinkedIn and other highly-trafficked destinations on the web.
Engaging in content marketing is not easy by any measure, but this single SEO strategy will help you rocket just about any of your listings to the top of Google’s SERPs over time, as long as it’s done the right way.

To do this, there’s a very specific method. You have to ensure that you build similar and relevant content that’s keyword specific on authority sites such as Medium.com, LinkedIn.com and Quora.com, and that the content has a single link from the authority site back to the main anchor content on your primary domain.

Strategy 2 –

Improve page speed

The page speed of your site has a big influence on the user’s experience. Slow-loading pages take away from the user experience, while fast-loading pages help to add to it. Google is acutely concerned with the user’s overall experience, and improving the page speed is one such way you can drastically improve that experience.
Use tools such as Google’s Page Speed, GTMetrix or Varvy’s Page Speed Tool to run insights and gain suggestions on how to improve your site’s page speed. If you’re not technically savvy, you might need to enlist the help of a web developer to optimize your site’s page speed.

Strategy 3 –

Focus on mobile and AMP

Google has made a concerted push to mobile. Considering that mobile searches are now far surpassing desktop searches, it’s no wonder the search giant is so focused on mobile. However, most people are still behind the curve when it comes to mobile. Their sites load properly on desktop browsers, but not on mobile devices or even tablets.
Leverage a responsive design for your site, if you presently don’t have one right now, to ensure that your site is optimized for mobile devices. Google has also recently launched its Accelerated Mobile Pages (AMP) project, which further increases mobile load times. You can learn more about the AMP specification here.

Strategy 4 –

Leverage the power of videos

videos

Whether, for that matter, every SEO strategy needs the power of video marketing. Videos take your content into the stratosphere due to the popularity of video platforms such as YouTube and Vimeo. Creating useful tutorials and other informative videos are also a great way to deliver real value to people in a multimedia format that’s easily accessible to anyone with a smartphone camera.
Build relevant videos to further deliver the point made in a particular article on your site, and ensure that the description is keyword rich – but not keyword stuffed. Leverage elements such as the title and tags to fuse the keyword-centric nature of your video content.

Strategy 5 –

Be social and engage with others

Authority is built up over time, but it also can’t be built up unless you’re social and you engage with others. In the beginning, they won’t come to you. In fact, what you’ve likely noticed is that it’s incredibly hard to rank any content at the outset. That’s because most newcomers have very little age and very little authority. So you have to get out there and build it.
This isn’t just about sharing your content repeatedly with others. You can’t simply cheerlead your own cause and expect to get ahead. You need to be social, add value to conversations, follow others and take an interest in what those people are doing if you want them to take an interest in you.


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Latest News Section Sources Including Companies and Bank Reviews

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Internal experts and external brought in sessions, that articulate the organisation vision and added insights to new opportunities.

Is your team fully engaged to give their best, day in and day out?”

In a recent study by TowersWatson, an international HR consulting firm, fewer than 21 percent of employees surveyed described themselves as “highly engaged,” down from 31 percent. 8 percent admitted to being fully disengaged. Having only one-fifth of your employees highly engaged is not the hallmark of a “Winning Business.”

Other studies show that employee engagement derives from three important factors:

  • Alignment of the employee with the goals and vision of the company.
  • Faith of the employee in the competence of management and their commitment to realize the goals and vision.
  • Trust in their direct supervisor that he or she will support his or her people and help them to succeed.

It has often been said that employees rarely quit companies. Instead, employees quit their managers or supervisors by leaving the company. Mark Herbert, a consultant focused on engagement, says:

“Engagement lives and dies on the front line of your business.”

Increasing positive managerial behavior and reducing negative managerial behavior will go a long way towards improving employee engagement. When your talented employees are engaged, they are able to perform spectacularly and build and improve your winning business.

Here are some ways to get managers and supervisors started in focusing on ways to improve engagement (and to be better managers).

1. DON’T get angry

Getting angry is easy. Anyone can do that. But getting angry in the right way in the right amount at the right time, now that is hard.”

Mark Twain

Anger does not belong in your managerial kit bag.

2. DON’T be cold, distant, rude or unfriendly

Especially in difficult times, employees take cues from their immediate supervisors and need to hear from them. As such, your team will judge you by your action, moods, and behaviors, not by your intent.

3. DON’T send messages to your employees so that they never know where you stand

Keep your message simple, focused and prioritized. Too many messages and initiatives just confuse and alienate people.

4. DON’T BS your team

This includes saying things that you don’t believe in. This includes hiding information and just plain lying. By the time each of us is in our early 20′s, we have all developed very well-tuned BS detectors.

5. DON’T act more concerned about your own welfare than anything else

Your success will come through the success of your team. “Self-serving detectors” are also very well-tuned in most employees.

6. DON’T avoid taking responsibility for your actions

You are the boss. As such, you are accountable and the buck stops with you. You are trying to develop accountability throughout your company. So, lead by example.

7. DON’T jump to conclusions without checking your facts first

A few years ago, I watched in horror as a colleague of mine started screaming at an employee of his who had missed an important meeting that morning. After several minutes, the employee responded:

“I apologize and should have contacted you. But, I just got back from the hospital as a relative has been diagnosed with terminal cancer.”

Now here are the dos, which are even more important than the don’ts…

8. DO what you say you are going to do when you are going to do it

There is no better way to communicate the message that you are accountable for your promises and that everyone in your company should be accountable as well.

9. DO be responsive (return phone calls, emails)

As a manager, your team can be considered to be your customer.
You want your sales team to punctually respond back to customer requests, so you should do the same.

10. DO publicly support your people

Your disagreements and disappointment with your employees can be communicated later and in private. Nothing appears so hollow as your attempt to blame your team for failures.

11. DO admit your mistakes …

…and take the blame for failures.

12. DO recognize your team

“You can never underestimate the power of simple recognition for a job well done.”

13. DO ask and listen

“The manager of the future will know how to ask rather than how to tell.”

Peter Drucker

Some of the most dangerous words for a manager to ever say include:

But, you just don’t understand…” “Because I said so…

14. DO smile and laugth


Have some fun. But, be genuine; programmed fun and faked laughter is worse than doing nothing.
When appropriate, laugh at yourself; it will humanize you.


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Latest News for Strategy Business Developments

When you think of artificial intelligence (AI), you might think of dehumanizing interactions. Don’t confuse AI with primitive marketing automation.

Artificial Intelligence Drives Customer Experience, as AI expert and leading keynote speaker Christopher Penn, VP of Marketing Technology for SHIFT Communications says,

There are three levels of machine learning: AI where machines perform tasks normally performed by humans; machine learning.”

There are three levels of machine learning: AI where machines perform tasks normally performed by humans; machine learning.”

.”

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There is an old-fashioned word for the body of skills. Character, writes Amitai Etzioni, the George Washington University, social theorist, is the

Psychological muscle that moral conduct requires.”

The bedrock of character is self-discipline, the virtuous life, since Aristotel have observed, is based on self-control. A related keystone of character is being able to motivate and guide ourselves, whether in doing homework, finishing a job, or getting up in the morning. As we have seen the ability to channel one’s urges to act is a basic emotional skill, one that in a former day was called will.

We need to be in control of ourselves – our appetites, our passions to do right by others”,

notes Tomas Lickona, writing about character education.

It takes will to keep emotion under the control of reason.”

Being able to put aside one’s self-centered focus and impulses has social benefits, opens the way to empathy, to real listening. to another person’s perspective. Empathy as we have seen, leads to caring, altruism and compassion.

Seeing things from another’s perspective breaks down biases stereotypes, and so breads tolerance and acceptance of differences.

These capacities are ever more called on in our increasingly pluralistic society, allowing people to live together in mutual respect and creating the possibility of productive public discourse. Theses are basic arts of democracy.


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Latest News for Strategy Business Developments

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