Here are the top digital marketing trends to keep an eye on for this year.

1. Meta is everywhere

Meta CEO Mark Zuckerberg said:

Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started.”

Facebook officially changed its name to Meta. Important developments embraced a new name for the parent corporation. It is logical to keep in mind how Google has turned into Alphabet, so the choice of the name finally matters. Facebook is really betting big on the Metaverse. That’s just a short term for their virtual and augmented experiences. This is a massive bet on the future of businesses. Marketers certainly need to start researching for new opportunities. These permanent changes should be for any business, in these defined fields.

2. Influencers continue to grow

Lee Odden inspiringly suggests the following advice:

When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers, and the brand.”

Influencer marketing reached $13.8 billion in the past years and keep on growing. Influencer campaigns inherently offer context and relevance. The role of the influencer is to endorse the product. B2B brands additionally continue to embody influencers. These cover Adobe, SAP, GE, and PWC.

LinkedIn is still a rising star in the digital space. Each quarter they present has significant gains. These are seen in monthly active users and engagements on the platform. They are also constantly launching new features that drive excellent results for businesses. Marketers should go all-in on LinkedIn.

3. SEO is less game and more integrated

Rand Fishkin says:

Content Marketing, a more competitive environment certainly, but those who have real empathy for web users and influencers AND have the SEO skills to infuse their work with great keyword targeting, search accessibility, etc., are going to have ongoing success.”

Search engine optimization is one of the oldest marketing tools. It has been considered the most valuable form of digital marketing. As search algorithms have continuously come to be smarter and greater contextual.

Marketers need to pay less attention to the “hacks” and “tricks” of SEO. They should consider supplying an exceptional and meaningful experience for their users.

4. Experiences are the new social currency

Deborah Eastman indicates the following advice:

“Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.”

Businesses still clamor to drive word-of-mouth and earn social attention. The advertising landscape becomes noisier. Earned media and word-of-mouth turn out to be more important to breakthrough.

Marketers should focus on creating experiences at every stage for each of their interactions with clients to earn social media word-of-mouth. Last but not least, make sure you align your strategies with your goals. Keep track of who responded to your campaigns. Add regular meetings to your weekly schedule planner.