When you think of artificial intelligence (AI), you might think of dehumanizing interactions. Don’t confuse AI with primitive marketing automation.

Artificial Intelligence Drives Customer Experience, as AI expert and leading keynote speaker Christopher Penn, VP of Marketing Technology for SHIFT Communications says,

There are three levels of machine learning: AI where machines perform tasks normally performed by humans; machine learning.”

There are three levels of machine learning: AI where machines perform tasks normally performed by humans; machine learning.”

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